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Female Images in Advertising: The Implications of Social Comparison for Marketing

Hogg, M. K. / Bruce, M. / Hough, K. / British Academy of Management

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Female Images in Advertising: The Implications of Social Comparison for Marketing

Hogg, M. K. / Bruce, M. / Hough, K. / British Academy of Management

Female Images in Advertising: The Implications of Social Comparison for Marketing

Hogg, M. K. / Bruce, M. / Hough, K. / British Academy of Management

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Titel:

Female Images in Advertising: The Implications of Social Comparison for Marketing

Beteiligte:

Hogg, M. K. (Autor:in) / Bruce, M. (Autor:in) / Hough, K. (Autor:in) / British Academy of Management

Kongress:

Annual conference, British Academy of Management: BAM'97 ; 1997 ; London

Erschienen in:

British Academy of Management: BAM'97 ; 671

BRITISH ACADEMY OF MANAGEMENT ANNUAL CONFERENCE

Erscheinungsdatum:

01.01.1997

Format / Umfang:

671 pages

Medientyp:

Aufsatz (Konferenz)

Format:

Sprache:

Englisch

Schlagwörter:

management , BAM

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