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Marketing in Business-to-Business Marketing Services

Simkin, L. / Dibb, S. / British Academy of Management

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Marketing in Business-to-Business Marketing Services

Simkin, L. / Dibb, S. / British Academy of Management

Marketing in Business-to-Business Marketing Services

Simkin, L. / Dibb, S. / British Academy of Management

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Titel:

Marketing in Business-to-Business Marketing Services

Beteiligte:

Simkin, L. (Autor:in) / Dibb, S. (Autor:in) / British Academy of Management

Kongress:

Annual conference, British Academy of Management: BAM'97 ; 1997 ; London

Erschienen in:

British Academy of Management: BAM'97 ; 835

BRITISH ACADEMY OF MANAGEMENT ANNUAL CONFERENCE

Erscheinungsdatum:

01.01.1997

Format / Umfang:

835 pages

Medientyp:

Aufsatz (Konferenz)

Format:

Sprache:

Englisch

Schlagwörter:

management , BAM

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