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Polychronic and Monochronic Television Viewers and Users: Identification and Behavior
Polychronic and Monochronic Television Viewers and Users: Identification and Behavior
Polychronic and Monochronic Television Viewers and Users: Identification and Behavior
Lindquist, J. D. (Autor:in) / Kaufman-Scarborough, C. (Autor:in) / Spotts, H. E. / Meadow, H. L. / Academy of Marketing Science
Annual conference; 24th, Academy of Marketing Science ; 2000 ; Montreal, Canada
01.01.2000
5 pages
Aufsatz (Konferenz)
Englisch
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