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Unintended Consequences of the U.S. Television Ratings System
Unintended Consequences of the U.S. Television Ratings System
Unintended Consequences of the U.S. Television Ratings System
Shanahan, K. J. (Autor:in) / Hyman, M. R. (Autor:in) / Moore, M. / Moore, R. / Academy of Marketing Science
Annual conference; 25th, Academy of Marketing Science ; 2001 ; San Diego, CA
01.01.2001
103 pages
Aufsatz (Konferenz)
Englisch
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