Brand Identity Essentials, Revised and Expanded

Budelmann, Kevin / Kim, Yang / Safari, an O’Reilly Media Company. | TIBKAT | 2019

Brand Design: Identity and Cultural Mediation

Chatenet, Ludovic | Taylor & Francis Verlag | 2016

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

Yanhui Mao / Yao Lai / Yuwei Luo et al. | DOAJ | 2020

On structure of corporate and brand identity

Honglei Guo, | IEEE | 2009

Strategic Brand Identity and Symbolic Design Cues

Karjalainen, T.-M. / Asian Society for the Science of Design | British Library Conference Proceedings | 2003