Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Consumer and sensory evaluation techniques : how to sense successful products
The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting
Consumer and sensory evaluation techniques : how to sense successful products
The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting
Consumer and sensory evaluation techniques : how to sense successful products
Saint-Denis, Cecilia Y. (Autor:in)
2018
xiv, 190 Seiten
Illustrationen
Includes bibliographical references and index
Buch
Englisch
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