Semiotic interpretation of sign forms in architecture: Fid-Bau Portal

Semiotic interpretation of sign forms in architecture

Rusevych, Tatyana

Architecture is a communication where a language is formed to create architectural messages. Besides, the architectural message can be perceived and interpreted differently, from the point of view of the author and the viewer, or the recipient. The problems of perception of architectural objects from the point of view of communication between the architect and the consumer are considered here. The article discusses the basics of architectural semiotics. The main parts of architectural semiotics are considered: semantics, syntactics, pragmatics and grammar. Issues related to the nature of sign systems are traced. The main sections of architectural semiotics are considered, where several large and rather autonomous topics are distinguished, the knowledge of which will allow to operate more freely in the architectural language. Metaphorical features of architecture, its vocabulary, some symbolic and semantic possibilities of both historical and modern architectural language are determined. Similarly, despite the flexible interpretation and ambiguity of architectural metaphors, certain types are distinguished - these are simple metaphors, mixed metaphors and alluding metaphors. Thus, changes in short-lived codes of architectural language do not affect the slight mystery and, at the same time, the ambiguity of this image. This is the highest metaphorical level, where there is a fusion of elite and popular codes for reading the language of architecture on a subconscious level.