Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
State Transportation Agency Use of Community Outreach Tools on Accelerated Highway Construction Projects
State transportation agencies (STAs) are using a variety of accelerated construction techniques to shorten the duration of highway construction project. While accelerated highway construction projects may impact communities in terms of traffic congestion, safety issues and other public inconveniences, they also can provide opportunities to highlight innovative accomplishments and increase trust between STAs and the traveling public. As some studies have shown, effective management of outreach strategies is a key success factor of accelerated construction projects. One of the main goals of this study is to gauge the effectiveness of public outreach tools and strategies in meeting different communication goals, including traffic avoidance, increasing driving awareness, decreasing impatient behavior, and building trust with the public. The data for this research is based on a survey of 71 experts from 40 different STAs. ANOVA analysis indicates that the effectiveness of outreach tools vary significantly in achieving different communication goals during the construction phase of accelerated highway projects. In addition, the results allowed us to find the most appropriate communication strategies, based on project types and target audience. The findings of this research can help STAs to better manage their outreach activities during the accelerated construction projects.
State Transportation Agency Use of Community Outreach Tools on Accelerated Highway Construction Projects
State transportation agencies (STAs) are using a variety of accelerated construction techniques to shorten the duration of highway construction project. While accelerated highway construction projects may impact communities in terms of traffic congestion, safety issues and other public inconveniences, they also can provide opportunities to highlight innovative accomplishments and increase trust between STAs and the traveling public. As some studies have shown, effective management of outreach strategies is a key success factor of accelerated construction projects. One of the main goals of this study is to gauge the effectiveness of public outreach tools and strategies in meeting different communication goals, including traffic avoidance, increasing driving awareness, decreasing impatient behavior, and building trust with the public. The data for this research is based on a survey of 71 experts from 40 different STAs. ANOVA analysis indicates that the effectiveness of outreach tools vary significantly in achieving different communication goals during the construction phase of accelerated highway projects. In addition, the results allowed us to find the most appropriate communication strategies, based on project types and target audience. The findings of this research can help STAs to better manage their outreach activities during the accelerated construction projects.
State Transportation Agency Use of Community Outreach Tools on Accelerated Highway Construction Projects
Minooei, Farzad (Autor:in) / Sobin, Nathaniel (Autor:in) / Goodrum, Paul (Autor:in) / Molenaar, Keith (Autor:in)
Construction Research Congress 2016 ; 2016 ; San Juan, Puerto Rico
Construction Research Congress 2016 ; 1638-1647
24.05.2016
Aufsatz (Konferenz)
Elektronische Ressource
Englisch
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