Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Marketing's Role in Construction Firms
Construction firms that survive and prosper in the more competitive and dynamic market now developing will need more effective marketing practices to supplement innovative construction management, and to continuously adapt their outputs of construction services to changing customer needs. The seller's market for construction services is being replaced by a buyer's market in which customers are more discriminating about the services they purchase and the firms that perform them. Now management must focus on customers' needs, and develop service capabilities for selected customers plus communications and pricing strategies that are mutually beneficial. This marketing planning process is enhanced if management perceives its firm as a marketing system in which the firm inputs knowledge about changing environmental factors and market needs as a basis for making strategic marketing mix decisions that adapt the firm's service outputs to dynamic market forces.
Marketing's Role in Construction Firms
Construction firms that survive and prosper in the more competitive and dynamic market now developing will need more effective marketing practices to supplement innovative construction management, and to continuously adapt their outputs of construction services to changing customer needs. The seller's market for construction services is being replaced by a buyer's market in which customers are more discriminating about the services they purchase and the firms that perform them. Now management must focus on customers' needs, and develop service capabilities for selected customers plus communications and pricing strategies that are mutually beneficial. This marketing planning process is enhanced if management perceives its firm as a marketing system in which the firm inputs knowledge about changing environmental factors and market needs as a basis for making strategic marketing mix decisions that adapt the firm's service outputs to dynamic market forces.
Marketing's Role in Construction Firms
Bessom, Richard M. (Autor:in)
Journal of the Construction Division ; 101 ; 647-659
01.01.2021
131975-01-01 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
| DOAJ | 2023
| Wiley | 2023
The firms - Ellis Construction
| Online Contents | 1995