PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN GREEN PERCEIVED QUALITY TERHADAP GREEN PURCHASE BEHAVIOR: Fid-Bau Portal

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PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN GREEN PERCEIVED QUALITY TERHADAP GREEN PURCHASE BEHAVIOR

afendi, Arif

The purpose of this research is to analyze the impact of green perceived value and green perceived quality to the green trust, and green perceived value, green perceived quality and green trust to the green purchase behavior. This research was a quantitative and used structural equation model (SEM). The data in this research was primary data with 100 respondents as a sample who used Philips LED lighting in Semarang. The sampling techniques was non probability sampling. The result of the research shows that : There were positive and significant effect of green perceived value and green perceived quality to green trust. Green trust has positive and significant effect to green green purchase behavior. Another result shows green perceived value and green perceived quality have positive and significant effect to green purchase behavior

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PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN GREEN PERCEIVED QUALITY TERHADAP GREEN PURCHASE BEHAVIOR

afendi, Arif

The purpose of this research is to analyze the impact of green perceived value and green perceived quality to the green trust, and green perceived value, green perceived quality and green trust to the green purchase behavior. This research was a quantitative and used structural equation model (SEM). The data in this research was primary data with 100 respondents as a sample who used Philips LED lighting in Semarang. The sampling techniques was non probability sampling. The result of the research shows that : There were positive and significant effect of green perceived value and green perceived quality to green trust. Green trust has positive and significant effect to green green purchase behavior. Another result shows green perceived value and green perceived quality have positive and significant effect to green purchase behavior

PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN GREEN PERCEIVED QUALITY TERHADAP GREEN PURCHASE BEHAVIOR

afendi, Arif

The purpose of this research is to analyze the impact of green perceived value and green perceived quality to the green trust, and green perceived value, green perceived quality and green trust to the green purchase behavior. This research was a quantitative and used structural equation model (SEM). The data in this research was primary data with 100 respondents as a sample who used Philips LED lighting in Semarang. The sampling techniques was non probability sampling. The result of the research shows that : There were positive and significant effect of green perceived value and green perceived quality to green trust. Green trust has positive and significant effect to green green purchase behavior. Another result shows green perceived value and green perceived quality have positive and significant effect to green purchase behavior

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Titel:

PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN GREEN PERCEIVED QUALITY TERHADAP GREEN PURCHASE BEHAVIOR

Beteiligte:

afendi, Arif (Autor:in)

Erscheinungsdatum:

01.03.2019

Anmerkungen:

doi:10.12928/optimum.v9i1.11960
Optimum: Jurnal Ekonomi dan Pembangunan; Vol 9, No 1 (2019); 45-60 ; 2613-9464 ; 1411-6022

DOI:

https://doi.org/10.12928/optimum.v9i1.11960

Medientyp:

Aufsatz (Zeitschrift)

Format:

Elektronische Ressource

Sprache:

Englisch

Schlagwörter:

green perceived quality , green trust , green purchase behavior , green marketing , green perceived value

Klassifikation:

DDC: 710

Lizenzbestimmungen:

http://creativecommons.org/licenses/by-sa/4.0

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