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From Event Planning to Legacy Planning
The importance of legacy and legacy planning is increasing in the event industry. Mega-events are becoming so expensive to host that the opportunity costs decreases the amount of potential future hosts. The events aim to surpass the costs by creating positive legacies, impacts that last longer than the event itself. Small-events can also have legacies and the positive affects can be even more significant than with the mega-events. Event planning must change to legacy planning in the future, because the positive impacts events create at present is not enough to justify public support for hosting. The future of event planning is delivering legacies and the legacy should be the main reason why an event is organized Event planning is already changing because of the increasing demand for benefits by the stakeholders. Some changes have already been adapted, some are currently taking place and some needed changes are still to be included in event planning. Legacy planning is systematic event planning work with the help of relevant data collection in order to maximize the benefits and minimize the negative effects of an event to all the stakeholders. This research shows that involving the stakeholders from the very beginning of the event planning process is as necessary as data collection, analysis and data-based decision-making, also known as sport business intelligence. This research will present the traditional event planning process followed by detailed insights about legacy planning, to which event planning must change to be able to deliver sustainable legacies that affect all stakeholders. The aim of this research is to review the existing legacy planning definition: “systematic event planning work with the help of relevant data collection in order to maximize the benefits and minimize the negative effects of an event to all the stakeholders” and update it to best meet the requirements of modern legacy planning. The second aim is to create a legacy planning based on sport business intelligence framework, which ...
From Event Planning to Legacy Planning
The importance of legacy and legacy planning is increasing in the event industry. Mega-events are becoming so expensive to host that the opportunity costs decreases the amount of potential future hosts. The events aim to surpass the costs by creating positive legacies, impacts that last longer than the event itself. Small-events can also have legacies and the positive affects can be even more significant than with the mega-events. Event planning must change to legacy planning in the future, because the positive impacts events create at present is not enough to justify public support for hosting. The future of event planning is delivering legacies and the legacy should be the main reason why an event is organized Event planning is already changing because of the increasing demand for benefits by the stakeholders. Some changes have already been adapted, some are currently taking place and some needed changes are still to be included in event planning. Legacy planning is systematic event planning work with the help of relevant data collection in order to maximize the benefits and minimize the negative effects of an event to all the stakeholders. This research shows that involving the stakeholders from the very beginning of the event planning process is as necessary as data collection, analysis and data-based decision-making, also known as sport business intelligence. This research will present the traditional event planning process followed by detailed insights about legacy planning, to which event planning must change to be able to deliver sustainable legacies that affect all stakeholders. The aim of this research is to review the existing legacy planning definition: “systematic event planning work with the help of relevant data collection in order to maximize the benefits and minimize the negative effects of an event to all the stakeholders” and update it to best meet the requirements of modern legacy planning. The second aim is to create a legacy planning based on sport business intelligence framework, which ...
From Event Planning to Legacy Planning
Elo, Lauri (Autor:in) / Haaga-Helia ammattikorkeakoulu
01.01.2016
10024/43115
Hochschulschrift
Elektronische Ressource
Englisch
DDC:
710
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