Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
STRATEGY DESIGN FOR GRIYA COKELAT NGLANGGERAN DEVELOPMENT: APPLICATION OF SWOT AND QSPM METHODS ; ANALISIS STRATEGI DENGAN METODE SWOT DAN QSPM : STUDI KASUS PADA GRIYA COKELAT NGLANGGERAN
The purpose of the study is to (1) examine the strategies that currently applied to Griya Cokelat Nglanggeran (2) to design the strategic decisions that can be applied for the development of Griya Cokelat Nglanggeran. This research is a quantitative research with the method of implementation by using descriptive research, taking saturated sampling (census sampling) involving all 13 available respondents. Techniques of collecting data used are interviews, observation, documentation and literature study. Data analysis techniques will be tested with IFE (Internal Factor Evaluation) matrix and EFE (External Factor Evaluation) matrix, IE (Internal-External) matrix, SWOT (Strength, Weakness, Opportunity, Threat) matrix and QSPM (Quantitative Strategic Planning Matrix) to decide the best strategic that can be applied. Based on the data in the processed matrix, the study draws key conclusions that (1) it highlights that the current strategies in Griya Cokelat Nglanggeran, particularly in production and marketing are limited. (2) The strategy applied based on the calculation on the SWOT matrix is the WO (Weakness-Opportunity) Strategy and the right strategy decision to be applied based on the QSPM matrix is a market development strategy based on the QSPM matrix analysis results. Overall, these findings provide valuable insights for the enhancement of Griya Cokelat Nglanggeran's business strategies. ; Penelitian ini bertujuan untuk (1) mengetahui strategi yang saat ini diterapkan pada Griya Cokelat Nglanggeran (2) mengetahui keputusan strategi yang dapat diterapkan untuk pengembangan pada Griya Cokelat Nglanggeran. Penelitian ini merupakan penelitian kuantitatif dengan metode pelaksanaan dengan menggunakan penelitian deskriptif, pengambilan responden secara sampling jenuh (sampling sensus) dengan pengambilan responden sebanyak 13. Teknik pengumpulan data yang digunakan adalah wawancara, observasi, dokumentasi dan studi pustaka. Teknik analisis data akan diuji dengan matriks IFE (Internal Factor Evaluation) dan matrik EFE ...
STRATEGY DESIGN FOR GRIYA COKELAT NGLANGGERAN DEVELOPMENT: APPLICATION OF SWOT AND QSPM METHODS ; ANALISIS STRATEGI DENGAN METODE SWOT DAN QSPM : STUDI KASUS PADA GRIYA COKELAT NGLANGGERAN
The purpose of the study is to (1) examine the strategies that currently applied to Griya Cokelat Nglanggeran (2) to design the strategic decisions that can be applied for the development of Griya Cokelat Nglanggeran. This research is a quantitative research with the method of implementation by using descriptive research, taking saturated sampling (census sampling) involving all 13 available respondents. Techniques of collecting data used are interviews, observation, documentation and literature study. Data analysis techniques will be tested with IFE (Internal Factor Evaluation) matrix and EFE (External Factor Evaluation) matrix, IE (Internal-External) matrix, SWOT (Strength, Weakness, Opportunity, Threat) matrix and QSPM (Quantitative Strategic Planning Matrix) to decide the best strategic that can be applied. Based on the data in the processed matrix, the study draws key conclusions that (1) it highlights that the current strategies in Griya Cokelat Nglanggeran, particularly in production and marketing are limited. (2) The strategy applied based on the calculation on the SWOT matrix is the WO (Weakness-Opportunity) Strategy and the right strategy decision to be applied based on the QSPM matrix is a market development strategy based on the QSPM matrix analysis results. Overall, these findings provide valuable insights for the enhancement of Griya Cokelat Nglanggeran's business strategies. ; Penelitian ini bertujuan untuk (1) mengetahui strategi yang saat ini diterapkan pada Griya Cokelat Nglanggeran (2) mengetahui keputusan strategi yang dapat diterapkan untuk pengembangan pada Griya Cokelat Nglanggeran. Penelitian ini merupakan penelitian kuantitatif dengan metode pelaksanaan dengan menggunakan penelitian deskriptif, pengambilan responden secara sampling jenuh (sampling sensus) dengan pengambilan responden sebanyak 13. Teknik pengumpulan data yang digunakan adalah wawancara, observasi, dokumentasi dan studi pustaka. Teknik analisis data akan diuji dengan matriks IFE (Internal Factor Evaluation) dan matrik EFE ...
STRATEGY DESIGN FOR GRIYA COKELAT NGLANGGERAN DEVELOPMENT: APPLICATION OF SWOT AND QSPM METHODS ; ANALISIS STRATEGI DENGAN METODE SWOT DAN QSPM : STUDI KASUS PADA GRIYA COKELAT NGLANGGERAN
Muharromah, Restu Siwi (Autor:in) / Kismantoroadji, Teguh (Autor:in)
20.03.2024
Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis; JURNAL AGRISEP VOL 23 NO 01 2024; 23-38 ; Jurnal AGRISEP; JURNAL AGRISEP VOL 23 NO 01 2024; 23-38 ; 2579-9959 ; 1412-8837
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
DDC:
710
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