Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Aplinkosaugos aspektai rinkodaros procese ; Environmental aspects in marceting mix
Objective of the work was to establish integration possibilities of enviromental aspects to marketing mix. In the article, by the comparative literature and logic analysis, induction and generalization methods, and taking into account the escalation of enviromental problems in the world and their directly cause – human economic activity and consumption, analyzed environmental aspects in the marketing mix and their application possibilities, to develop and supply the market with environmentally friendly products. During inquiry, the 4P marketing model was applied in the examination of each marketing mix tool from environmental perspective. It was indentified and established that environmental marketing can be considered as an integrated process, which is focused on the provision of goods and services for consumer groups, and which has to have a reduced environmental impact and contribute to the sustainable development regulations, while organizations priority focus on the environmental sustainability benefits to the organization, producers, consumers and the natural environment.
Aplinkosaugos aspektai rinkodaros procese ; Environmental aspects in marceting mix
Objective of the work was to establish integration possibilities of enviromental aspects to marketing mix. In the article, by the comparative literature and logic analysis, induction and generalization methods, and taking into account the escalation of enviromental problems in the world and their directly cause – human economic activity and consumption, analyzed environmental aspects in the marketing mix and their application possibilities, to develop and supply the market with environmentally friendly products. During inquiry, the 4P marketing model was applied in the examination of each marketing mix tool from environmental perspective. It was indentified and established that environmental marketing can be considered as an integrated process, which is focused on the provision of goods and services for consumer groups, and which has to have a reduced environmental impact and contribute to the sustainable development regulations, while organizations priority focus on the environmental sustainability benefits to the organization, producers, consumers and the natural environment.
Aplinkosaugos aspektai rinkodaros procese ; Environmental aspects in marceting mix
Juščius, Vytautas (Autor:in) / Lekavičienė, Deimena (Autor:in) / Uktverytė, Jolanta (Autor:in)
01.01.2011
Vadybos mokslas ir studijos – kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development : mokslo darbai, 2011, Nr. 2 (26), p. 87-96 ; ISSN 1822-6760 ; eISSN 2345-0355
Aufsatz (Zeitschrift)
Elektronische Ressource
Lithuanian , Englisch
DDC:
710
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