Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Development of Potential in Value-Added Marketing Strategy Management and Application for Durian Agro-Community Enterprise in Deep South Provinces
The purposes of this study were to develop a management system for increasing the competitiveness of Yala’s agro-community enterprises, and to develop the potential of agro-community enterprises by adding value to the market share of durian via application of the concept of integration through the supply chain and value chain. The methodology followed a participatory action research approach with a sample group consisting of three durian-related enterprises, namely the Community Enterprise of Ban Batoo Puteh Quality Development, Yala Agricultural Marketing Co-Operative Limited, and the Fruit Processing Group of the community enterprise in Bannang Sata district. Data were collected via interview and group discussion, while data analysis involved data explanation and description. The results revealed that the development of a management system for adding to the competitiveness of Yala’s agro-community enterprises consists of the development of organizational structure, the member system, and a development plan management system. It was also found that the development of the potential of agro-community enterprise relates to adding value to the market share of durian by applying the concept of integration through the supply chain and value chain. This consisted of product development, marketing strategies, enhancing management efficiency, and building networks.
Development of Potential in Value-Added Marketing Strategy Management and Application for Durian Agro-Community Enterprise in Deep South Provinces
The purposes of this study were to develop a management system for increasing the competitiveness of Yala’s agro-community enterprises, and to develop the potential of agro-community enterprises by adding value to the market share of durian via application of the concept of integration through the supply chain and value chain. The methodology followed a participatory action research approach with a sample group consisting of three durian-related enterprises, namely the Community Enterprise of Ban Batoo Puteh Quality Development, Yala Agricultural Marketing Co-Operative Limited, and the Fruit Processing Group of the community enterprise in Bannang Sata district. Data were collected via interview and group discussion, while data analysis involved data explanation and description. The results revealed that the development of a management system for adding to the competitiveness of Yala’s agro-community enterprises consists of the development of organizational structure, the member system, and a development plan management system. It was also found that the development of the potential of agro-community enterprise relates to adding value to the market share of durian by applying the concept of integration through the supply chain and value chain. This consisted of product development, marketing strategies, enhancing management efficiency, and building networks.
Development of Potential in Value-Added Marketing Strategy Management and Application for Durian Agro-Community Enterprise in Deep South Provinces
Grodgangunt, Sumalee (Autor:in) / Saisaka , Masaowadee (Autor:in) / Songmuang , Jaruwat (Autor:in) / Piasinthu, Jiraporn (Autor:in) / Adulyasas , Attapol (Autor:in)
30.07.2021
ABAC Journal; Vol. 41 No. 3 (2021): (July-September); 174-191 ; 0858-0855
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
DDC:
710
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