Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
The Effect of Environmental Concern, Attitude, Green Brand Knowledge, Green Perceived Value on Green Purchase Behavior with Green Purchase Intention As A Mediating Variable on Green Beauty Products
As time goes by, the beauty industry continues to develop, such as the idea of sustainable beauty. Therefore, it is important for brands to increase consumer purchases in order to compete. The purpose of this study is to examine the effect of environmental concern, attitude, green brand knowledge, green perceived value on green purchase behavior with green purchase intention as a mediating variable on green beauty products. The sample in this study amounted to 236 respondents who were collected with purposive sampling technique to consumers of “TBS” products in Jakarta. Testing the research hypothesis was carried out using the PLS-SEM method. The results of this study indicate that environmental concern, attitude, green brand knowledge, green perceived value have a positive and significant influence on green purchase intention. Green purchase intention was found to have a positive and significant influence on green purchase behavior. In addition, green purchase intention can also positively and significantly mediate the influence between environmental concern and attitude towards green purchase behavior on green beauty products.
The Effect of Environmental Concern, Attitude, Green Brand Knowledge, Green Perceived Value on Green Purchase Behavior with Green Purchase Intention As A Mediating Variable on Green Beauty Products
As time goes by, the beauty industry continues to develop, such as the idea of sustainable beauty. Therefore, it is important for brands to increase consumer purchases in order to compete. The purpose of this study is to examine the effect of environmental concern, attitude, green brand knowledge, green perceived value on green purchase behavior with green purchase intention as a mediating variable on green beauty products. The sample in this study amounted to 236 respondents who were collected with purposive sampling technique to consumers of “TBS” products in Jakarta. Testing the research hypothesis was carried out using the PLS-SEM method. The results of this study indicate that environmental concern, attitude, green brand knowledge, green perceived value have a positive and significant influence on green purchase intention. Green purchase intention was found to have a positive and significant influence on green purchase behavior. In addition, green purchase intention can also positively and significantly mediate the influence between environmental concern and attitude towards green purchase behavior on green beauty products.
The Effect of Environmental Concern, Attitude, Green Brand Knowledge, Green Perceived Value on Green Purchase Behavior with Green Purchase Intention As A Mediating Variable on Green Beauty Products
Vania, Clarissa (Autor:in) / Ruslim, Tommy Setiawan (Autor:in)
02.12.2023
doi:10.22441/jimb.v9i3.18126
Jurnal Ilmiah Manajemen dan Bisnis; Vol 9, No 3 (2023): Jurnal Ilmiah Manajemen dan Bisnis; 325-340 ; 2655-7274 ; 2460-8424 ; 10.22441/jimb.v9i3
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
DDC:
710
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