Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Enterprises Energy Sustainability: ICT Approach
Growing concern about the environment, specifically global warming and climate change, is putting pressure on businesses to reduce their emissions of carbon dioxide (CO2) and other GHG. Energy efficiency is the most effective GHG reduction opportunity for the near future; therefore enterprises are forced by political, economic and other forces to control their energy consumption. Regulatory compliance, public pressure, growing energy costs appear to pressure businesses of all types. The challenge creates a market opportunity for ICT providers to develop solutions that quantify emissions and energy consumption, and help enterprises to manage their businesses more sustainably. The market for such Enterprise Carbon and Energy Management (ECEM) solutions is characterized by complexity and immaturity. As a result, enterprises are only partially aware of the benefits of such IT solutions. The purpose of the present study was to determine if business opportunities already exist for the ICT sector and if the market for ECEM software is not too immature for the introduction of the new offering by T-Systems International GmbH. The study also sought to figure out the possible drivers for companies to implement the ECEM software. The qualitative marketing research was conducted in order to precisely describe the market environment for the ECEM software. The research methods were the experts’ interviews and the online survey for Chief Information Officers (CIO) of German medium size and large enterprises. The market immaturity and the low level of awareness among the CIOs were confirmed. The main driver for implementing the ECEM software was identified as the cost saving opportunity through the increase of the operational efficiency and the decrease of the company’s energy costs. These results are consistent with previous studies of McKinsey and Forrester analysts showing that ICT providers have significant business opportunities in the enterprises’ trend toward the sustainability management. ; Sowohl in der Politik als auch ...
Enterprises Energy Sustainability: ICT Approach
Growing concern about the environment, specifically global warming and climate change, is putting pressure on businesses to reduce their emissions of carbon dioxide (CO2) and other GHG. Energy efficiency is the most effective GHG reduction opportunity for the near future; therefore enterprises are forced by political, economic and other forces to control their energy consumption. Regulatory compliance, public pressure, growing energy costs appear to pressure businesses of all types. The challenge creates a market opportunity for ICT providers to develop solutions that quantify emissions and energy consumption, and help enterprises to manage their businesses more sustainably. The market for such Enterprise Carbon and Energy Management (ECEM) solutions is characterized by complexity and immaturity. As a result, enterprises are only partially aware of the benefits of such IT solutions. The purpose of the present study was to determine if business opportunities already exist for the ICT sector and if the market for ECEM software is not too immature for the introduction of the new offering by T-Systems International GmbH. The study also sought to figure out the possible drivers for companies to implement the ECEM software. The qualitative marketing research was conducted in order to precisely describe the market environment for the ECEM software. The research methods were the experts’ interviews and the online survey for Chief Information Officers (CIO) of German medium size and large enterprises. The market immaturity and the low level of awareness among the CIOs were confirmed. The main driver for implementing the ECEM software was identified as the cost saving opportunity through the increase of the operational efficiency and the decrease of the company’s energy costs. These results are consistent with previous studies of McKinsey and Forrester analysts showing that ICT providers have significant business opportunities in the enterprises’ trend toward the sustainability management. ; Sowohl in der Politik als auch ...
Enterprises Energy Sustainability: ICT Approach
Terekhova, Anna (Autor:in) / Kajaanin ammattikorkeakoulu
01.01.2010
10024/1968
Hochschulschrift
Elektronische Ressource
Englisch
DDC:
690
Benchmarking Internet Promotion of Renewable Energy Enterprises: Is Sustainability Present?
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