Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
On how communication transforms architectural perception. Seattle Library, OMA = De cómo la comunicación trasforma la percepción de la arquitectura. Biblioteca de Seattle, OMA
Multiple communicative strategies can be followed in architecture according to the target audience. The mechanisms of representation may radically vary when the recipient is the client, the constructor, the curator, a colleague or even an instructor (1). As an example, the approach may be mainly visual when the target is the client. However, it may be strictly conceptual when pointing to the jury members in a competition. In certain cases, the adaptation of the graphic language to the different scenarios leads to such a distortion on the message that the original project is hardly recognizable. This article will focus on the project of the Public Seattle Library, designed by the architect Rem Koolhaas. The analysis of five different communicative strategies of the project show peculiar and unequal graphic narrations: from the concept book of the competition, the website of LMN (the American partners of Rem Koolhaas- OMA in this particular project), the website of OMA, the coverage on the Seattle press, the Library Brochure for teenagers and the approach developed on the "Content" book. Rem Koolhaas coined the concept of "design of information" to express the fundamental relationship between the message and media in architecture. In his practice, the communicative strategy is present from the beginning of the design process till the final stages. In this article, the thoughtful comparison of these examples will enable to extract conclusions on the use of communication in architectural design and reflect on the iconic and communicative dimension of architecture in general. --- RESUMEN --- En arquitectura, se pueden seguir múltiples estrategias comunicativas en función de la audiencia a la que estén dirigidas. Los mecanismos de representación varían radicalmente cuando el receptor es un cliente, el constructor, un comisario expositivo, un colega arquitecto o un profesor. Como ejemplo, se adoptaría una aproximación fundamentalmente visual en el caso de dirigirnos a un cliente, mientras que para una comunicación en ...
On how communication transforms architectural perception. Seattle Library, OMA = De cómo la comunicación trasforma la percepción de la arquitectura. Biblioteca de Seattle, OMA
Multiple communicative strategies can be followed in architecture according to the target audience. The mechanisms of representation may radically vary when the recipient is the client, the constructor, the curator, a colleague or even an instructor (1). As an example, the approach may be mainly visual when the target is the client. However, it may be strictly conceptual when pointing to the jury members in a competition. In certain cases, the adaptation of the graphic language to the different scenarios leads to such a distortion on the message that the original project is hardly recognizable. This article will focus on the project of the Public Seattle Library, designed by the architect Rem Koolhaas. The analysis of five different communicative strategies of the project show peculiar and unequal graphic narrations: from the concept book of the competition, the website of LMN (the American partners of Rem Koolhaas- OMA in this particular project), the website of OMA, the coverage on the Seattle press, the Library Brochure for teenagers and the approach developed on the "Content" book. Rem Koolhaas coined the concept of "design of information" to express the fundamental relationship between the message and media in architecture. In his practice, the communicative strategy is present from the beginning of the design process till the final stages. In this article, the thoughtful comparison of these examples will enable to extract conclusions on the use of communication in architectural design and reflect on the iconic and communicative dimension of architecture in general. --- RESUMEN --- En arquitectura, se pueden seguir múltiples estrategias comunicativas en función de la audiencia a la que estén dirigidas. Los mecanismos de representación varían radicalmente cuando el receptor es un cliente, el constructor, un comisario expositivo, un colega arquitecto o un profesor. Como ejemplo, se adoptaría una aproximación fundamentalmente visual en el caso de dirigirnos a un cliente, mientras que para una comunicación en ...
On how communication transforms architectural perception. Seattle Library, OMA = De cómo la comunicación trasforma la percepción de la arquitectura. Biblioteca de Seattle, OMA
Butragueño Díaz-Guerra, Belén (Autor:in) / Raposo Grau, Javier Fco. (Autor:in) / Salgado de la Rosa, María Asunción (Autor:in)
01.04.2020
ABE (Advances in Building Education / Innovación Educativa en la Edificación), ISSN 2530-7940, 2020-04, Vol. 4, No. 1
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
DDC:
720
Seattle Central Library, Seattle
| British Library Online Contents | 2004
| British Library Online Contents | 2006