Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Rethinking planning-branding relations: an introduction
In this special issue, we present a number of distinct contributions to recent debates on the interlinkage between place branding with spatial planning theory and the embedded of both in governance. The idea to organise this special issue emerged from our common research interests. For us it was rather puzzling that planning and branding had not been connected in a systematic manner, either in theory or in practice. The encouragement towards this special issue occurred after a post-conference meeting in Amsterdam, The Netherlands in September 2017. As guest editors, we had been convinced of the potential of place branding as a way to make planning more sensitive to its own potential for encouraging value creation and support spatial transformation. We never considered this a way to maximizing value or to subjugate spatial planning to a capitalist system. But we did believe that spatial planning in a capitalist context would make itself very vulnerable if it was not sensitive to issues of economic value, and also sensitive to arguments and lobbying by developers, property owners, and citizens. We had a strong feeling that place branding perspectives could render planning more sensitive in this regard, and we were, to some extent, exhausted with schematic discussions of planning being seen as an opponent of free enterprise and property rights and place branding represented as the ‘handmaiden of capitalism’. We believed that place branding had the potential to protect and preserve what is valuable to a community, but that it had to develop at least a greater awareness of the issues of democratic legitimacy engendered by its claims to importance. We wanted to get a deeper understanding of this problematic separation and invite authors from two sides of the divide to think about the other side. And it was not easy. The marketing roots of place branding made it hard for some authors to envision branding in the frame of governance, and in that frame to consider how it could get closer to planning. While in planning, ...
Rethinking planning-branding relations: an introduction
In this special issue, we present a number of distinct contributions to recent debates on the interlinkage between place branding with spatial planning theory and the embedded of both in governance. The idea to organise this special issue emerged from our common research interests. For us it was rather puzzling that planning and branding had not been connected in a systematic manner, either in theory or in practice. The encouragement towards this special issue occurred after a post-conference meeting in Amsterdam, The Netherlands in September 2017. As guest editors, we had been convinced of the potential of place branding as a way to make planning more sensitive to its own potential for encouraging value creation and support spatial transformation. We never considered this a way to maximizing value or to subjugate spatial planning to a capitalist system. But we did believe that spatial planning in a capitalist context would make itself very vulnerable if it was not sensitive to issues of economic value, and also sensitive to arguments and lobbying by developers, property owners, and citizens. We had a strong feeling that place branding perspectives could render planning more sensitive in this regard, and we were, to some extent, exhausted with schematic discussions of planning being seen as an opponent of free enterprise and property rights and place branding represented as the ‘handmaiden of capitalism’. We believed that place branding had the potential to protect and preserve what is valuable to a community, but that it had to develop at least a greater awareness of the issues of democratic legitimacy engendered by its claims to importance. We wanted to get a deeper understanding of this problematic separation and invite authors from two sides of the divide to think about the other side. And it was not easy. The marketing roots of place branding made it hard for some authors to envision branding in the frame of governance, and in that frame to consider how it could get closer to planning. While in planning, ...
Rethinking planning-branding relations: an introduction
Kristof Van Assche ( Autor:in ) / Raoul Beunen ( Autor:in ) / Da Silva Oliveira, Eduardo Henrique ( Autor:in ) / UCL - SST/ELI/ELIC - Earth & Climate
01.01.2019
doi:10.1080/09654313.2019.1701288
European Planning Studies, , p. 01-02 (2019)
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
Rethinking planning-branding relations: an introduction
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Spatial planning and place branding: rethinking relations and synergies
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Spatial planning and place branding: rethinking relations and synergies
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