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Z kartos vartotojų tvarų maisto vartojimą lemiantys veiksniai ; Determinants of sustainable food consumption among Gen Z consumers
Hard-to-control human activities, economic development, growing population and accelerating urbanization are raising concerns about the future of the planet and its inhabitants. In order to start solving key environmental problems, it is necessary to promote sustainable food consumption behavior, especially among younger consumers - Generation Z (Kamenidou et al., 2017), who are starting to shape their food consumption behavior. Sustainable food consumption involves the conscious choice and environmentally sustainable consumption of food throughout the product cycle (Vermeir and Verbeke, 2008; Thogersen, 2017). An empirical study of the determinants of sustainable food consumption among Generation Z consumers provides insights into the context of sustainable food consumption, which may be important in shaping the sustainable food behaviour practices among Generation Z consumers. Research object: factors influencing consumer engagement into sustainable consumption. The aim of reseach is to theoretically justify and empirically verify the determinants of sustainable food consumption among Gen Z consumers. In order to reach the aim of this work, the following research objectives were set: 1. to uncover the relevance and issues of determinants of sustainable food consumption among Gen Z consumers; 2. to prepare a conceptual model of determinants of sustainable food consumption among Gen Z consumers ofter the justification of theoretical approach. 3. to base an empirical research methodology for identifying the factors that influence sustainable food consumption among Generation Z consumers, based on a prepared conceptual model. 4. conduct an empirical study and clarify which factors influence sustainable food consumption among Generation Z consumers. 5. after summerizing the research results, provide academic discussion, and recommendations for further research directions, as well as identify the limitations applied of the research findings. The methods used in research: comparative analysis and systematization ...
Z kartos vartotojų tvarų maisto vartojimą lemiantys veiksniai ; Determinants of sustainable food consumption among Gen Z consumers
Hard-to-control human activities, economic development, growing population and accelerating urbanization are raising concerns about the future of the planet and its inhabitants. In order to start solving key environmental problems, it is necessary to promote sustainable food consumption behavior, especially among younger consumers - Generation Z (Kamenidou et al., 2017), who are starting to shape their food consumption behavior. Sustainable food consumption involves the conscious choice and environmentally sustainable consumption of food throughout the product cycle (Vermeir and Verbeke, 2008; Thogersen, 2017). An empirical study of the determinants of sustainable food consumption among Generation Z consumers provides insights into the context of sustainable food consumption, which may be important in shaping the sustainable food behaviour practices among Generation Z consumers. Research object: factors influencing consumer engagement into sustainable consumption. The aim of reseach is to theoretically justify and empirically verify the determinants of sustainable food consumption among Gen Z consumers. In order to reach the aim of this work, the following research objectives were set: 1. to uncover the relevance and issues of determinants of sustainable food consumption among Gen Z consumers; 2. to prepare a conceptual model of determinants of sustainable food consumption among Gen Z consumers ofter the justification of theoretical approach. 3. to base an empirical research methodology for identifying the factors that influence sustainable food consumption among Generation Z consumers, based on a prepared conceptual model. 4. conduct an empirical study and clarify which factors influence sustainable food consumption among Generation Z consumers. 5. after summerizing the research results, provide academic discussion, and recommendations for further research directions, as well as identify the limitations applied of the research findings. The methods used in research: comparative analysis and systematization ...
Z kartos vartotojų tvarų maisto vartojimą lemiantys veiksniai ; Determinants of sustainable food consumption among Gen Z consumers
Šimkutė, Augustė (Autor:in) / Dovalienė, Aistė
24.05.2023
Hochschulschrift
Elektronische Ressource
Lithuanian , Englisch
DDC:
690
BASE | 2016
|BASE | 2016
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