Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Industrial marketing as review of opinion and realization problems
n place of every research and practical expert that is dealing witharea of industrial marketing we must say, that this area is notaccepted and elaborated as a marketing forconsumption subjects both from the view oftheoretical as well as practical. Such situationexists also abroad. In presented article we will search where obstacles for naturalization of marketing opinions of industrialmarketingin practice are. We will search some reasons that underlinecorrectness of mentioned argumentsdue to other till now not analyzedproblems.
Industrial marketing as review of opinion and realization problems
n place of every research and practical expert that is dealing witharea of industrial marketing we must say, that this area is notaccepted and elaborated as a marketing forconsumption subjects both from the view oftheoretical as well as practical. Such situationexists also abroad. In presented article we will search where obstacles for naturalization of marketing opinions of industrialmarketingin practice are. We will search some reasons that underlinecorrectness of mentioned argumentsdue to other till now not analyzedproblems.
Industrial marketing as review of opinion and realization problems
Katarína Čulková (Autor:in) / Adriana Csikósová (Autor:in)
2012
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
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