Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Consumer Confusion and Green Consumption Intentions from the Perspective of Food-Related Lifestyles on Organic Infant Milk Formulas
A sustainable lifestyle and green consumption are becoming popular nowadays due to increased awareness of environmental issues and many incidents regarding food safety. This has triggered the rapid development of the marketing of green products and the promotion of many green brands which causes confusion among consumers. This paper’s purpose is to evaluate the relationship between this consumer confusion and different Food-Related Lifestyles (FRLs) tending towards green consumption, taking as a case study organic infant milk formula. This study was based on an online survey which was conducted with 381 Taiwanese parents and carried out from January to February 2019. Through cluster analysis, this study categorized the different FRLs into three groups, i.e., consumers unfamiliar with food product quality, consumers who value food quality, and consumers who value food practicality. This study found that there is no significant correlation between different levels of consumer confusion and different FRLs. Furthermore, different consumers’ FRLs have significant correlations with green consumption intention. This study also found a positive relationship between consumer confusion and green consumption intention.
Consumer Confusion and Green Consumption Intentions from the Perspective of Food-Related Lifestyles on Organic Infant Milk Formulas
A sustainable lifestyle and green consumption are becoming popular nowadays due to increased awareness of environmental issues and many incidents regarding food safety. This has triggered the rapid development of the marketing of green products and the promotion of many green brands which causes confusion among consumers. This paper’s purpose is to evaluate the relationship between this consumer confusion and different Food-Related Lifestyles (FRLs) tending towards green consumption, taking as a case study organic infant milk formula. This study was based on an online survey which was conducted with 381 Taiwanese parents and carried out from January to February 2019. Through cluster analysis, this study categorized the different FRLs into three groups, i.e., consumers unfamiliar with food product quality, consumers who value food quality, and consumers who value food practicality. This study found that there is no significant correlation between different levels of consumer confusion and different FRLs. Furthermore, different consumers’ FRLs have significant correlations with green consumption intention. This study also found a positive relationship between consumer confusion and green consumption intention.
Consumer Confusion and Green Consumption Intentions from the Perspective of Food-Related Lifestyles on Organic Infant Milk Formulas
Shao-Ping Yang (Autor:in) / Shu-Chun Chang (Autor:in) / Ta-Ching Liang (Autor:in) / Rospita Odorlina P. Situmorang (Autor:in) / Minhas Hussain (Autor:in)
2021
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
Metadata by DOAJ is licensed under CC BY-SA 1.0
Sustainable communities and green lifestyles: consumption and environmentalism
Taylor & Francis Verlag | 2018
|Effective Segmentation of Organic Food Consumers in Vietnam Using Food-Related Lifestyles
DOAJ | 2019
|TREND: lifestyles - OF WINE AND FOOD
Online Contents | 2003
|