Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
We’re All in This Together: Legitimacy and Coronavirus-Oriented CSR Messaging
This study investigates how legitimization strategies embedded in CSR messages related to the COVID-19 pandemic influenced multidimensional stakeholder assessments of reputation. The results of this 3 × 2 × 2 experimental survey, which manipulated pragmatic and moral legitimacy using three conditions (self- vs. other- vs. both-oriented messaging); substantive and symbolic management (informative vs. uninformative content); and popularization and standardization approaches (leadership vs. followership), indicate that popularization strategies communicated substantively and standardization strategies communicated symbolically generally yield the greatest reputational gains. More nuanced findings from three-way interaction effects are further discussed, with an emphasis on the role of double-sided messages seeking to simultaneously establish pragmatic and moral legitimacy.
We’re All in This Together: Legitimacy and Coronavirus-Oriented CSR Messaging
This study investigates how legitimization strategies embedded in CSR messages related to the COVID-19 pandemic influenced multidimensional stakeholder assessments of reputation. The results of this 3 × 2 × 2 experimental survey, which manipulated pragmatic and moral legitimacy using three conditions (self- vs. other- vs. both-oriented messaging); substantive and symbolic management (informative vs. uninformative content); and popularization and standardization approaches (leadership vs. followership), indicate that popularization strategies communicated substantively and standardization strategies communicated symbolically generally yield the greatest reputational gains. More nuanced findings from three-way interaction effects are further discussed, with an emphasis on the role of double-sided messages seeking to simultaneously establish pragmatic and moral legitimacy.
We’re All in This Together: Legitimacy and Coronavirus-Oriented CSR Messaging
Nicholas Browning (Autor:in) / Ejae Lee (Autor:in) / Sung Hyun Lee (Autor:in) / Sung-Un Yang (Autor:in)
2022
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
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We’re in this together: Capacities and relationships to enable community resilience
| Taylor & Francis Verlag | 2023
| British Library Online Contents | 2010
| Online Contents | 1997