Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Interactive Advertising on HbbTV: An Experimental Analysis of Emotions
Interactivity in television (and sustainability, thanks to virtualization) is a growing phenomenon, driven especially by the implementation of the HbbTV (hybrid broadcast broadband television) standard. Networks, media agencies and advertisers are trying to adapt to and profit from the options generated by the interaction with the viewer. Through an experimental methodology including the viewing of an advertising block which included conventional and interactive advertisements, the emotions of the viewer were collected. It was concluded that the order of the announcements is not decisive, that the emotions of anger and sadness predominate over those of joy due to a negative predisposition towards viewing advertising proposals and the content of the advertisement itself, and that less intrusive formats are more accepted.
Interactive Advertising on HbbTV: An Experimental Analysis of Emotions
Interactivity in television (and sustainability, thanks to virtualization) is a growing phenomenon, driven especially by the implementation of the HbbTV (hybrid broadcast broadband television) standard. Networks, media agencies and advertisers are trying to adapt to and profit from the options generated by the interaction with the viewer. Through an experimental methodology including the viewing of an advertising block which included conventional and interactive advertisements, the emotions of the viewer were collected. It was concluded that the order of the announcements is not decisive, that the emotions of anger and sadness predominate over those of joy due to a negative predisposition towards viewing advertising proposals and the content of the advertisement itself, and that less intrusive formats are more accepted.
Interactive Advertising on HbbTV: An Experimental Analysis of Emotions
Joan-Francesc Fondevila-Gascón (Autor:in) / Eduard Vidal-Portés (Autor:in) / Omar Muñoz-Sánchez (Autor:in) / Marc Polo-López (Autor:in)
2021
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
Metadata by DOAJ is licensed under CC BY-SA 1.0
Measuring emotions in interactive contexts
IEEE | 2009
|How do emotions evolve? The effect of emotions in the interactive scenes of a new product trial
Taylor & Francis Verlag | 2024
|GROUND MOUNTING SYSTEMS AND METHODS FOR INTERACTIVE PROPERTY ADVERTISING DEVICES
Europäisches Patentamt | 2021
|Ground mounting systems and methods for interactive property advertising devices
Europäisches Patentamt | 2023
|GROUND MOUNTING SYSTEMS AND METHODS FOR INTERACTIVE PROPERTY ADVERTISING DEVICES
Europäisches Patentamt | 2021
|