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A Systemic Approach to City Image Building. The Case of Katowice City
Making long-term decisions and developing successful policy is always a challenge for a governing body. Within the framework of causal mapping, we evolved a model for the problem of creating and reinforcing a city’s image. Then, the model was enhanced into a quantitative form and processed with a novel approach: the extended form of the Weighted Influence Non-linear Gauge System (WINGS). A real-life case study of the city of Katowice showed that the presented approach can be helpful for city authorities. It reinforces the understanding of the problem, facilitates choosing policy options, and supports sustainable city development.
A Systemic Approach to City Image Building. The Case of Katowice City
Making long-term decisions and developing successful policy is always a challenge for a governing body. Within the framework of causal mapping, we evolved a model for the problem of creating and reinforcing a city’s image. Then, the model was enhanced into a quantitative form and processed with a novel approach: the extended form of the Weighted Influence Non-linear Gauge System (WINGS). A real-life case study of the city of Katowice showed that the presented approach can be helpful for city authorities. It reinforces the understanding of the problem, facilitates choosing policy options, and supports sustainable city development.
A Systemic Approach to City Image Building. The Case of Katowice City
Anna Adamus-Matuszyńska (Autor:in) / Jerzy Michnik (Autor:in) / Grzegorz Polok (Autor:in)
2019
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
causal mapping , city image , place branding , place marketing , sustainable city development , systemic approach , Weighted Influence Non-Linear Gauge System (WINGS) , Environmental effects of industries and plants , TD194-195 , Renewable energy sources , TJ807-830 , Environmental sciences , GE1-350
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