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    Positioning Axes of Sustainable Tourist Destinations: The Case of Aragón

    The purpose of this research is to determine the optimal positioning strategies of Aragón as a sustainable tourist destination. An exploratory research is carried out based on the analysis of statistical information sources, the identification of global and multisectoral macro-trends with direct impact on the evolution of the tourist sector, and the use of the qualitative technique of the focus group. The main and secondary axes to provide a basis for the positioning strategy of the autonomous community are presented as a result.

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    Positioning Axes of Sustainable Tourist Destinations: The Case of Aragón

    The purpose of this research is to determine the optimal positioning strategies of Aragón as a sustainable tourist destination. An exploratory research is carried out based on the analysis of statistical information sources, the identification of global and multisectoral macro-trends with direct impact on the evolution of the tourist sector, and the use of the qualitative technique of the focus group. The main and secondary axes to provide a basis for the positioning strategy of the autonomous community are presented as a result.

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    Positioning Axes of Sustainable Tourist Destinations: The Case of Aragón

    The purpose of this research is to determine the optimal positioning strategies of Aragón as a sustainable tourist destination. An exploratory research is carried out based on the analysis of statistical information sources, the identification of global and multisectoral macro-trends with direct impact on the evolution of the tourist sector, and the use of the qualitative technique of the focus group. The main and secondary axes to provide a basis for the positioning strategy of the autonomous community are presented as a result.

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    Titel:

    Positioning Axes of Sustainable Tourist Destinations: The Case of Aragón

    Beteiligte:

    Miguel-Ángel García-Madurga (Autor:in) / Miguel-Ángel Esteban-Navarro (Autor:in) / Juan-Francisco Delgado-de Miguel (Autor:in) / Tamar Buil-López Menchero (Autor:in)

    Erschienen in:

    Sustainability, Vol 11, Iss 18, p 4885 (2019)

    Erscheinungsdatum:

    2019

    ISSN:

    2071-1050

    DOI:

    https://doi.org/10.3390/su11184885

    Medientyp:

    Aufsatz (Zeitschrift)

    Format:

    Elektronische Ressource

    Sprache:

    Unbekannt

    Schlagwörter:

    sustainable tourism , positioning , destination marketing , tourist intelligence , Environmental effects of industries and plants , TD194-195 , Renewable energy sources , TJ807-830 , Environmental sciences , GE1-350

    Metadata by DOAJ is licensed under ​CC BY-SA 1.0

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