Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Improving quality of life through the place branding of the Lashkar Abad Neighborhood in Ahwaz (Iran)
Iran has many tourism assets in its cities which can be developed by place branding and destination marketing. Anousheh Street in the Lashkar Abad neighborhood of Ahwaz shows good practice in this field. It is a dynamic and active public space in a tourism context that has become well-known in spite of its inappropriate economic and social background. This article describes the process of change. For this purpose, it uses the analysis based on interviews with stakeholders. It indicates features modelled on the principles of place branding. The results show how urban development can be enhanced relying on tourism assets.
Improving quality of life through the place branding of the Lashkar Abad Neighborhood in Ahwaz (Iran)
Iran has many tourism assets in its cities which can be developed by place branding and destination marketing. Anousheh Street in the Lashkar Abad neighborhood of Ahwaz shows good practice in this field. It is a dynamic and active public space in a tourism context that has become well-known in spite of its inappropriate economic and social background. This article describes the process of change. For this purpose, it uses the analysis based on interviews with stakeholders. It indicates features modelled on the principles of place branding. The results show how urban development can be enhanced relying on tourism assets.
Improving quality of life through the place branding of the Lashkar Abad Neighborhood in Ahwaz (Iran)
Mona Erfanian Salim (Autor:in)
2018
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
Metadata by DOAJ is licensed under CC BY-SA 1.0
Urban Environment Quality Improvement Planning Case Study: Moft Abad Neighborhood, Tehran, Iran
| BASE | 2010
Die Gruendung eines Warmwalzwerkes bei Ahwaz im Iran
| Tema Archiv | 1974
Storm drainage of Lashkar (Gwalior)
| Engineering Index Backfile | 1946
Seroprevalence of toxocariasis in hypereosinophilic individuals in Ahwaz, south-western Iran
| British Library Online Contents | 2012