Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Using Social Media Listening in Crisis Communication and Management: New Methods and Practices for Looking into Crises
The paper aims to explore new methods and practices for looking into crises in online environments by using social media listening tools and methods. Based on the case of two privately owned hospitals in Romania facing boycotts due to their response to the COVID-19 outbreak, we study the social media conversations on the topic, the emerging themes, the visibility triggered and the impact on the brand and actors involved. Drawing on a social media listening and crisis communication framework, our research looks to unveil the relationship between stakeholders’ expectations and brand promise, aiming to foresee predictive crisis communication and management models.
Using Social Media Listening in Crisis Communication and Management: New Methods and Practices for Looking into Crises
The paper aims to explore new methods and practices for looking into crises in online environments by using social media listening tools and methods. Based on the case of two privately owned hospitals in Romania facing boycotts due to their response to the COVID-19 outbreak, we study the social media conversations on the topic, the emerging themes, the visibility triggered and the impact on the brand and actors involved. Drawing on a social media listening and crisis communication framework, our research looks to unveil the relationship between stakeholders’ expectations and brand promise, aiming to foresee predictive crisis communication and management models.
Using Social Media Listening in Crisis Communication and Management: New Methods and Practices for Looking into Crises
Corina Buzoianu (Autor:in) / Monica Bîră (Autor:in)
2021
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
Metadata by DOAJ is licensed under CC BY-SA 1.0
Spaces for looking and listening
| British Library Online Contents | 2003
The Concept of Sustainability on Social Media: A Social Listening Approach
| DOAJ | 2020
New Age of Crisis Management with Social Media
| Springer Verlag | 2020
Water Utility Social Media Communication During a Crisis: Is It Equitable?
| Springer Verlag | 2024