Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Marketing mix of chosen Slovak mineral water
Considering its small area, Slovakia abounds in many sources of mineral waters and a considerable amount of them can be used for the commercial utilization. STN 86 8000 divides mineral waters in the natural mineral waters, natural mineral table waters and the natural mineral healing waters. Natural mineral water is, after the present norm, in effect water, which rises from natural trapped sources. This type of water contains more than 1 gram of dissolved substances or 1 gram of dissolved CO 2 in 1 litter. Natural mineral table water is water that, with its chemical composition as well as its physical and sensorial attributes is suitable as a refresher. It contains at least 1 gram of melted CO2 and up to 6 grams of dissolved illiquid substances in 1 litter. The mentioned substances are not characterised by any marked pharmacological effect. Natural mineral healing water is water, which with an eye to its chemical composition and physical properties, have a scientifically demonstrable effects to the human health and it is generally used for healing purposes. In the present contribution, an attention is orientated to the occurrence of listed types of waters in Slovakia, in connection with geological conditions of their circulation and accumulation and especially with possibilities of their use on the Slovak buyers market.The marketing mix is a complex of information, which can be regulated. Firms accumulate this information to satisfy a customer. Marketing mix of mineral waters includes information about four variables: product (characteristics of product, quality, packing, design...), prices, advertisement, distribution (the way how to get product to customer). Data listed in the contribution come from the sectional market research, which was performed between December 1st and December 22nd 2000 in twenty groceries in
Marketing mix of chosen Slovak mineral water
Considering its small area, Slovakia abounds in many sources of mineral waters and a considerable amount of them can be used for the commercial utilization. STN 86 8000 divides mineral waters in the natural mineral waters, natural mineral table waters and the natural mineral healing waters. Natural mineral water is, after the present norm, in effect water, which rises from natural trapped sources. This type of water contains more than 1 gram of dissolved substances or 1 gram of dissolved CO 2 in 1 litter. Natural mineral table water is water that, with its chemical composition as well as its physical and sensorial attributes is suitable as a refresher. It contains at least 1 gram of melted CO2 and up to 6 grams of dissolved illiquid substances in 1 litter. The mentioned substances are not characterised by any marked pharmacological effect. Natural mineral healing water is water, which with an eye to its chemical composition and physical properties, have a scientifically demonstrable effects to the human health and it is generally used for healing purposes. In the present contribution, an attention is orientated to the occurrence of listed types of waters in Slovakia, in connection with geological conditions of their circulation and accumulation and especially with possibilities of their use on the Slovak buyers market.The marketing mix is a complex of information, which can be regulated. Firms accumulate this information to satisfy a customer. Marketing mix of mineral waters includes information about four variables: product (characteristics of product, quality, packing, design...), prices, advertisement, distribution (the way how to get product to customer). Data listed in the contribution come from the sectional market research, which was performed between December 1st and December 22nd 2000 in twenty groceries in
Marketing mix of chosen Slovak mineral water
Juhanová Silvia (Autor:in) / Tometz Ladislav (Autor:in)
2001
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
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