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Market Cultivation of Electric Vehicles in China: A Survey Based on Consumer Behavior
Faced with increasingly serious environmental problems, promoting EVs (electric vehicles) has become an important means of sustainable development. In 2017, EV sales accounted for more than half of the world’s total. Although the speed of development is fast, the ownership remains low. In 2017, the market share of EVs in China was only 2.7%. At present, there are few studies on the promotion of EVs. This study seeks to contribute to the organic combination of consumer behavioral characteristics and EV market cultivation. Based on the analysis of relevant research at home and abroad, the consumer behavior of EVs is investigated and the factor analysis is used to simplify the feature categories, in order to obtain consumers’ behavior characteristics of EVs. According to the characteristics of consumer behavior of EVs, suggestions are put forward to cultivate EV market from the aspects of existent technology and potential future technology of EVs.
Market Cultivation of Electric Vehicles in China: A Survey Based on Consumer Behavior
Faced with increasingly serious environmental problems, promoting EVs (electric vehicles) has become an important means of sustainable development. In 2017, EV sales accounted for more than half of the world’s total. Although the speed of development is fast, the ownership remains low. In 2017, the market share of EVs in China was only 2.7%. At present, there are few studies on the promotion of EVs. This study seeks to contribute to the organic combination of consumer behavioral characteristics and EV market cultivation. Based on the analysis of relevant research at home and abroad, the consumer behavior of EVs is investigated and the factor analysis is used to simplify the feature categories, in order to obtain consumers’ behavior characteristics of EVs. According to the characteristics of consumer behavior of EVs, suggestions are put forward to cultivate EV market from the aspects of existent technology and potential future technology of EVs.
Market Cultivation of Electric Vehicles in China: A Survey Based on Consumer Behavior
Shuxia Yang (Autor:in) / Di Zhang (Autor:in) / Jing Fu (Autor:in) / Shujing Fan (Autor:in) / Yu Ji (Autor:in)
2018
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
Metadata by DOAJ is licensed under CC BY-SA 1.0
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