Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Peran PRO dalam Aktivitas Branding Universitas
In competitions era and declinations of public interest, university needs to do branding activities by using several communications media. One of them is public relations (PR). PR has special role in branding activities by its capabilities to build image and creates publicity. In order to run its role, increasing PR competences and dominant coalitions, related with PR position in management, are needed.
Peran PRO dalam Aktivitas Branding Universitas
In competitions era and declinations of public interest, university needs to do branding activities by using several communications media. One of them is public relations (PR). PR has special role in branding activities by its capabilities to build image and creates publicity. In order to run its role, increasing PR competences and dominant coalitions, related with PR position in management, are needed.
Peran PRO dalam Aktivitas Branding Universitas
Abdul Rohman (Autor:in)
2006
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
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