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Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Predicting Consumer Intention to Adopt Battery Electric Vehicles: Extending the Theory of Planned Behavior
Societies worldwide are under increasing pressure to reduce carbon footprints, combat air pollution, and address climate change. Battery electric vehicles (BEVs) represent a sustainable transportation solution to mitigate environmental issues. Despite growing consumer demand, BEV adoption rates remain relatively low. This study extends the theory of planned behavior to analyze factors influencing consumer adoption intentions for BEVs in Spain. The research incorporates the constructs Attitude, Perceived Behavioral Control, Subjective Norm, Moral Norm, Environmental Concern, and a unique consumer ‘profile’ dimension comprising experience, education, and gender, alongside the moderating variable of ‘price sensitivity’. This study comprises 1816 responses collected through an online survey, and it utilized the partial least squares structural equation model. The empirical findings indicate that Attitude, Perceived Behavioral Control, Subjective Norm, and Moral Norm significantly impact consumer adoption intention. Attitude emerges as the strongest influencer, emphasizing the significance of personal beliefs. Environmental Concern suggests environmentally conscious consumers may lean toward BEV adoption due to positive attitudes. The ‘profile’ dimension does not affect the relationship toward adoption intention. Price sensitivity moderates these relationships, indicating pricing strategies and incentives could significantly influence BEV adoption decisions. These findings offer practical guidance for governments and manufacturers aiming to promote sustainable, eco-friendly transportation methods in the face of global environmental challenges.
Predicting Consumer Intention to Adopt Battery Electric Vehicles: Extending the Theory of Planned Behavior
Societies worldwide are under increasing pressure to reduce carbon footprints, combat air pollution, and address climate change. Battery electric vehicles (BEVs) represent a sustainable transportation solution to mitigate environmental issues. Despite growing consumer demand, BEV adoption rates remain relatively low. This study extends the theory of planned behavior to analyze factors influencing consumer adoption intentions for BEVs in Spain. The research incorporates the constructs Attitude, Perceived Behavioral Control, Subjective Norm, Moral Norm, Environmental Concern, and a unique consumer ‘profile’ dimension comprising experience, education, and gender, alongside the moderating variable of ‘price sensitivity’. This study comprises 1816 responses collected through an online survey, and it utilized the partial least squares structural equation model. The empirical findings indicate that Attitude, Perceived Behavioral Control, Subjective Norm, and Moral Norm significantly impact consumer adoption intention. Attitude emerges as the strongest influencer, emphasizing the significance of personal beliefs. Environmental Concern suggests environmentally conscious consumers may lean toward BEV adoption due to positive attitudes. The ‘profile’ dimension does not affect the relationship toward adoption intention. Price sensitivity moderates these relationships, indicating pricing strategies and incentives could significantly influence BEV adoption decisions. These findings offer practical guidance for governments and manufacturers aiming to promote sustainable, eco-friendly transportation methods in the face of global environmental challenges.
Predicting Consumer Intention to Adopt Battery Electric Vehicles: Extending the Theory of Planned Behavior
Kathrin Monika Buhmann (Autor:in) / Josep Rialp-Criado (Autor:in) / Alex Rialp-Criado (Autor:in)
2024
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
Metadata by DOAJ is licensed under CC BY-SA 1.0
Consumer Intention to Buy Electric Cars: Integrating Uncertainty in the Theory of Planned Behavior
| DOAJ | 2023
| American Institute of Physics | 2014