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Research on the Influencing Mechanism via Which Security Perception of Personal Information Affects Tourist Happiness: A Moderated Mediation Model
Due to the continuous advancement of smart tourism and the improvement of tourists’ security perception of personal information (SPPI), SPPI has become an important factor affecting tourist happiness (TH). However, few studies have been conducted on the influencing mechanism via which SPPI affects TH. According to the risk perception theory and subjective wellbeing theory, the following conclusions were drawn from mixed methods research: (1) SPPI has a significant direct effect on TH; (2) SPPI has a significant indirect effect on TH through the perception of smart tourism application (PSTA); (3) the perception of smart tourism technology (PSTT) does not have a significant moderating effect between SPPI and PSTA or between PSTA and TH, but has a significant moderating effect between SPPI and TH. The discussion of this mechanism can not only promote the combined development of the two theories but also remind destinations or scenic spots to focus on improving tourists’ SPPI when developing smart tourism.
Research on the Influencing Mechanism via Which Security Perception of Personal Information Affects Tourist Happiness: A Moderated Mediation Model
Due to the continuous advancement of smart tourism and the improvement of tourists’ security perception of personal information (SPPI), SPPI has become an important factor affecting tourist happiness (TH). However, few studies have been conducted on the influencing mechanism via which SPPI affects TH. According to the risk perception theory and subjective wellbeing theory, the following conclusions were drawn from mixed methods research: (1) SPPI has a significant direct effect on TH; (2) SPPI has a significant indirect effect on TH through the perception of smart tourism application (PSTA); (3) the perception of smart tourism technology (PSTT) does not have a significant moderating effect between SPPI and PSTA or between PSTA and TH, but has a significant moderating effect between SPPI and TH. The discussion of this mechanism can not only promote the combined development of the two theories but also remind destinations or scenic spots to focus on improving tourists’ SPPI when developing smart tourism.
Research on the Influencing Mechanism via Which Security Perception of Personal Information Affects Tourist Happiness: A Moderated Mediation Model
Kai Zhang (Autor:in) / Xuejiao Chen (Autor:in)
2022
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
security perception of personal information (SPPI) , perception of smart tourism application (PSTA) , perception of smart tourism technology (PSTT) , tourist happiness (TH) , risk perception theory , subjective wellbeing theory , Environmental effects of industries and plants , TD194-195 , Renewable energy sources , TJ807-830 , Environmental sciences , GE1-350
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