Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Promoting considerate parking behavior in dockless bike-sharing: An experimental study
Highlights Test the effectiveness of three nudges on promoting orderly parking in a field experiment. Disguise the experiment as a game to conceal the experimental purpose. Warnings and monetary incentive are both effective in the experiment. Results yield novel implications on how to deal with disorderly parking.
Abstract Dockless shared bicycles have become a popular mode of transportation for city dwellers in China. Despite its convenience, the dockless feature also creates new challenges, as users often park shared bicycles in a disorderly fashion, which places a burden on both city management and business operations. In a randomized field experiment, subjects receive general information via one of three interventions to improve orderly parking: being informed about the social norm, receiving a warning message, or being offered a monetary incentive. The results suggest that the warning message and monetary incentive shift users’ behavior compared with the social norm intervention. Users who received warning messages were 18.0% more likely to park in an orderly fashion, and users who received a monetary incentive were 25.2% more likely. This study demonstrates that behavioral incentives may be an effective tool to address a common issue with this form of transportation.
Promoting considerate parking behavior in dockless bike-sharing: An experimental study
Highlights Test the effectiveness of three nudges on promoting orderly parking in a field experiment. Disguise the experiment as a game to conceal the experimental purpose. Warnings and monetary incentive are both effective in the experiment. Results yield novel implications on how to deal with disorderly parking.
Abstract Dockless shared bicycles have become a popular mode of transportation for city dwellers in China. Despite its convenience, the dockless feature also creates new challenges, as users often park shared bicycles in a disorderly fashion, which places a burden on both city management and business operations. In a randomized field experiment, subjects receive general information via one of three interventions to improve orderly parking: being informed about the social norm, receiving a warning message, or being offered a monetary incentive. The results suggest that the warning message and monetary incentive shift users’ behavior compared with the social norm intervention. Users who received warning messages were 18.0% more likely to park in an orderly fashion, and users who received a monetary incentive were 25.2% more likely. This study demonstrates that behavioral incentives may be an effective tool to address a common issue with this form of transportation.
Promoting considerate parking behavior in dockless bike-sharing: An experimental study
Su, Duan (Autor:in) / Wang, Yacan (Autor:in) / Yang, Nan (Autor:in) / Wang, Xianghong (Autor:in)
Transportation Research Part A: Policy and Practice ; 140 ; 153-165
11.08.2020
13 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
Dockless bike-sharing systems: what are the implications?
| Taylor & Francis Verlag | 2020