No Man's Brand-Brands, Institutions, and Fashion

Power, Dominic | Online Contents | 2008

Dall'Autore al Brand . From Masters to Brands

Vogliazzo, Maurizio | Online Contents | 2008

The brand extension of car brands. What's the point?

Pasini, Stefano | Online Contents | 2000

Brand Naming for Successful Korean Brands: A Linguistic Approach

Noh, J. / Suh, J. / Academy of Marketing Science | British Library Conference Proceedings | 2004

New Brands: Contextual Differences and Development of Brand Associations Over Time

Daniels, Jason / Kunkel, Thilo / Karg, Adam | British Library Online Contents | 2019