Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Selling Folk Art and Modern Design: Alexander Girard and Herman Millers Textiles and Objects Shop (1961-1967)
Under the guidance of director of textiles Alexander H. Girard, the Herman Miller Furniture Company embarked on an experimental showroom in New York City that sold contemporary textiles (designed by Girard) alongside global folk art and other handcrafted objects (sourced by Girard). Although not as recognized as his colleagues, George Nelson and Charles Eames, during the period Girard was a well-known architect, tastemaker and folk art collector who designed dwellings, exhibitions, showrooms and contract interiors, among other works. This paper will locate one of his showroom projects for Herman Miller, the Textiles & Objects Shop, to explore how modern design and folk art was displayed and sold jointly in the period. Related to Girards design process was the Herman Miller brand image as projected by the T & O Shop--Herman Miller as a modern furniture retailer enlivened by whimsical folk art and handcrafted objects. In addition to examining the architecture and design of the showroom, archival documents reconstruct this little-known chapter in Herman Miller's history, shedding light on the business of selling seemingly antithetical works in mid-twentieth century America. For Girard, folk art was a marker of modernity, and he construed it as a good companion to modern design. OA
Selling Folk Art and Modern Design: Alexander Girard and Herman Millers Textiles and Objects Shop (1961-1967)
Under the guidance of director of textiles Alexander H. Girard, the Herman Miller Furniture Company embarked on an experimental showroom in New York City that sold contemporary textiles (designed by Girard) alongside global folk art and other handcrafted objects (sourced by Girard). Although not as recognized as his colleagues, George Nelson and Charles Eames, during the period Girard was a well-known architect, tastemaker and folk art collector who designed dwellings, exhibitions, showrooms and contract interiors, among other works. This paper will locate one of his showroom projects for Herman Miller, the Textiles & Objects Shop, to explore how modern design and folk art was displayed and sold jointly in the period. Related to Girards design process was the Herman Miller brand image as projected by the T & O Shop--Herman Miller as a modern furniture retailer enlivened by whimsical folk art and handcrafted objects. In addition to examining the architecture and design of the showroom, archival documents reconstruct this little-known chapter in Herman Miller's history, shedding light on the business of selling seemingly antithetical works in mid-twentieth century America. For Girard, folk art was a marker of modernity, and he construed it as a good companion to modern design. OA
Selling Folk Art and Modern Design: Alexander Girard and Herman Millers Textiles and Objects Shop (1961-1967)
Obniski, Monica (Autor:in)
2015
Aufsatz (Zeitschrift)
Englisch
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