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Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding
Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding
Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding
Kavaratzis, Mihalis (Autor:in) / Kalandides, Ares
2015
Aufsatz (Zeitschrift)
Englisch
BKL:
83.64
Regionalwirtschaft
/
71.14
Städtische Gesellschaft
/
74.12
Stadtgeographie, Siedlungsgeographie
Lokalklassifikation TIB:
275/6700/6710
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