Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Trade area mix and intensity concepts for evaluating retail site alternatives
Abstract The article deals with the chain retailer's problem of evaluating retail site alternatives. A conceptual retail sales forecasting model for convenience restaurants is described and supported with an empirical application. Specifically, the model hypothesizes that sales volume variations can be accurately explained by two trade area characteristics: trade area mix and trade area intensity. Both variables were found to be significant in explaining sales volume characteristics of convenience restaurants. The model's overall explanatory power is substantial as indicated by a coefficient of determination of 86.
Trade area mix and intensity concepts for evaluating retail site alternatives
Abstract The article deals with the chain retailer's problem of evaluating retail site alternatives. A conceptual retail sales forecasting model for convenience restaurants is described and supported with an empirical application. Specifically, the model hypothesizes that sales volume variations can be accurately explained by two trade area characteristics: trade area mix and trade area intensity. Both variables were found to be significant in explaining sales volume characteristics of convenience restaurants. The model's overall explanatory power is substantial as indicated by a coefficient of determination of 86.
Trade area mix and intensity concepts for evaluating retail site alternatives
Lewison, Dale M. (Autor:in) / Zerbst, Robert H. (Autor:in)
1977
Aufsatz (Zeitschrift)
Englisch
A procedure for quantitatively evaluating site layout alternatives
| Online Contents | 2001
A procedure for quantitatively evaluating site layout alternatives
| British Library Online Contents | 2001
NTIS | 1968
Retail trade area based on consumer behavior model A case study on tokyo metropolitan area
| British Library Online Contents | 2014
Evaluating and Communicating Design Alternatives
| British Library Conference Proceedings | 1997