Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Establishing the Need for Utilising Market Intelligence by Local Construction Firms in Developing Countries
The use of competitive information (also known as market intelligence) as a basis for strategic decisions by businesses is well documented. Even though market intelligence (MI) is a well-studied topic in other industries such as services, retail, and manufacturing, little is known about how construction firms can strategically use market intelligence to enhance their competitiveness. This conceptual paper examines market intelligence theories developed and implemented in other industries to provide a theoretical framework. The purpose is to propose strategic areas in which local construction firms may utilise MI as a basis for strategic decisions to improve their competitiveness in the face of increased competition. Based on the project marketing phases, four possible areas have been identified where MI can be used to improve the competitiveness of local construction firms. As a conceptual paper, the current paper does not provide new data, but it does provide a direction for future research on the utilisation of market intelligence in the context of the construction industry by indigenous construction contractors in developing countries.
Establishing the Need for Utilising Market Intelligence by Local Construction Firms in Developing Countries
The use of competitive information (also known as market intelligence) as a basis for strategic decisions by businesses is well documented. Even though market intelligence (MI) is a well-studied topic in other industries such as services, retail, and manufacturing, little is known about how construction firms can strategically use market intelligence to enhance their competitiveness. This conceptual paper examines market intelligence theories developed and implemented in other industries to provide a theoretical framework. The purpose is to propose strategic areas in which local construction firms may utilise MI as a basis for strategic decisions to improve their competitiveness in the face of increased competition. Based on the project marketing phases, four possible areas have been identified where MI can be used to improve the competitiveness of local construction firms. As a conceptual paper, the current paper does not provide new data, but it does provide a direction for future research on the utilisation of market intelligence in the context of the construction industry by indigenous construction contractors in developing countries.
Establishing the Need for Utilising Market Intelligence by Local Construction Firms in Developing Countries
Aigbavboa, Clinton (Herausgeber:in) / Thwala, Wellington (Herausgeber:in) / Aghimien, Douglas (Herausgeber:in) / Asante, Joseph (Autor:in) / Badu, Edward (Autor:in) / Kissi, Ernest (Autor:in) / Kumi, Adjei (Autor:in) / Abu, Ivy Maame Adwoa (Autor:in)
Construction Industry Development Board Postgraduate Research Conference ; 2022 ; Eastern Cape, South Africa
Towards a Sustainable Construction Industry: The Role of Innovation and Digitalisation ; Kapitel: 57 ; 589-597
24.04.2023
9 pages
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
Performance measurement of construction firms in developing countries
| Online Contents | 2008
Performance measurement of construction firms in developing countries
| Online Contents | 2008
Performance measurement of construction firms in developing countries
| Online Contents | 2008
Performance measurement of construction firms in developing countries
| Online Contents | 2008
Performance measurement of construction firms in developing countries
| British Library Online Contents | 2008