Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Moving Pictograms
Although pictograms and motion are part of our day-to-day life, few are the examples that tie these two topics together. The aim of our study in connection with information design was to examine the significance of adding motion to a reality that is seen as being chiefly analog. Based on theoretical concepts, case studies and the results of field research that included interviews, surveys and focus groups, we developed and tested speculative propositions for adding motion to thirteen AIGA system pictograms. The research findings have led us to conclude that the introduction of motion could be an important contribution to facilitate the interpretation of pictograms and to enable them to develop in others ways, for example, to encourage civic behaviour, enhance the content of a message and to create emotional ties. We witnessed with this research that moving pictographs are better to decode, when compared with static pictographs. We achieved this result by comparing the original AIGA pictograms with a modification that we applied to the same pictograms in order to add movement. The results are extremely relevant, because satisfaction rates are quite high, as care was taken to conduct interviews and focus groups with designers and non-designers.
Moving Pictograms
Although pictograms and motion are part of our day-to-day life, few are the examples that tie these two topics together. The aim of our study in connection with information design was to examine the significance of adding motion to a reality that is seen as being chiefly analog. Based on theoretical concepts, case studies and the results of field research that included interviews, surveys and focus groups, we developed and tested speculative propositions for adding motion to thirteen AIGA system pictograms. The research findings have led us to conclude that the introduction of motion could be an important contribution to facilitate the interpretation of pictograms and to enable them to develop in others ways, for example, to encourage civic behaviour, enhance the content of a message and to create emotional ties. We witnessed with this research that moving pictographs are better to decode, when compared with static pictographs. We achieved this result by comparing the original AIGA pictograms with a modification that we applied to the same pictograms in order to add movement. The results are extremely relevant, because satisfaction rates are quite high, as care was taken to conduct interviews and focus groups with designers and non-designers.
Moving Pictograms
Springer ser. in des. and Innovation
Duarte, Emilia (Herausgeber:in) / Rosa, Carlos (Herausgeber:in) / Diaz, Maria (Autor:in) / Rosa, Carlos (Autor:in) / Faria, Liliana (Autor:in)
UNIDCOM/IADE International Conference Senses & Sensibility ; 2019 ; Lisbon, Portugal
13.01.2022
16 pages
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
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