Brand Visual Identification System for Urban Brand Image Design: Fid-Bau Portal

Brand Visual Identification System for Urban Brand Image Design

Li, Ying

Brand visual identity system is not an isolated system, it is a very systematic whole. The block vision system is closely connected with the city and belongs to a part of urban planning. The overall and unified VRS reflects the good operation of all departments in a city, and also shows the neat style of the city. In this paper, the design of brand visual identity system based on urban brand image design, taking the construction of urban commercial block visual identity system as an example, discusses the process of urban brand design and 2 matters needing attention in the design of brand visual identity system. By means of questionnaire survey, this paper analyzes the satisfaction of temporary residents and long-term residents of city a to the city's brand image and their awareness of the city's regional culture. The test results show that the most satisfactory of the temporary residents is that the “cultural atmosphere” accounts for 47.2%, the “urban environment” is nearly 28% lower than the “cultural atmosphere”, and the “cultural heritage” accounts for more than 80% of the temporary residents and long-term residents, of which the “local folk customs” account for 11.4% and 9.3% respectively, and the “industrial culture” accounts for less than 6%. From this, we can see that the most attractive place of a city is the urban culture, that is, the design of urban brand image is very important; A the cultural heritage, local folk customs and industrial culture in urban regional culture have distinct characteristics. When shaping the visual image of urban brand, we should organically combine the three. Only in this way can we truly reflect the spiritual outlook, value orientation and deep cultural connotation of a city. It is very necessary to design a brand visual identity system based on urban brand image design.