Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Bradscape - An Element of Placemaking on the Example of the City of Poznan, Poland
This article presents brandscape as an element of placemaking on the example of the city of Poznań. The subject is attracting increasing attention due to the growing interest in brand scape as an element of place promotion. In the proposed scientific approach, the architectural form is treated as an expressive brand of space. The research results support the theory that the appearance of architectural objects creates the brand of a place. Thus, the architectural form (appearance) is an element of the so-called marketing communication. Brand strength was measured by the questionnaire method using quantitative indicators. This research is a springboard for further research into placemaking theory.
Bradscape - An Element of Placemaking on the Example of the City of Poznan, Poland
This article presents brandscape as an element of placemaking on the example of the city of Poznań. The subject is attracting increasing attention due to the growing interest in brand scape as an element of place promotion. In the proposed scientific approach, the architectural form is treated as an expressive brand of space. The research results support the theory that the appearance of architectural objects creates the brand of a place. Thus, the architectural form (appearance) is an element of the so-called marketing communication. Brand strength was measured by the questionnaire method using quantitative indicators. This research is a springboard for further research into placemaking theory.
Bradscape - An Element of Placemaking on the Example of the City of Poznan, Poland
Lect. Notes in Networks, Syst.
Charytonowicz, Jerzy (Herausgeber:in) / Maciejko, Alicja (Herausgeber:in) / Falcão, Christianne S. (Herausgeber:in) / Bonenberg, Agata (Autor:in) / Ingarden, Krzysztof (Autor:in)
International Conference on Applied Human Factors and Ergonomics ; 2021
Advances in Human Factors in Architecture, Sustainable Urban Planning and Infrastructure ; Kapitel: 17 ; 135-142
04.07.2021
8 pages
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
Ecological Corridors and Green Space in the City of Poznan, Poland
| Springer Verlag | 2021
Europe's City Beaches as Post-Fordist Placemaking
| Online Contents | 2010
Europe's City Beaches as Post-Fordist Placemaking
| Taylor & Francis Verlag | 2010