Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Impacts of City Brand Personality (CBP) and City Image on City-Related Media Engagement and Resident Satisfaction
https://orcid.org/http://orcid.org/0000-0003-3318-7919
https://orcid.org/http://orcid.org/0000-0002-0269-8153
This study examines resident engagement with the city-related media during COVID-19 pandemic and resident satisfaction in relation to city image and city brand personality (CBP). Using Aaker’s brand personality scale (BPS), the model was developed based on data collected from a questionnaire, addressed to a sample of 456 residents in Ponta Delgada, the largest city and municipality of São Miguel (Azores, Portugal). It can be affirmed that CBP and city image reveal significant impacts on media engagement and on resident overall satisfaction. With regard to the moderating effect of COVID-19 on CBP, city image, and resident satisfaction, it should be noted that only the hypotheses that relate CBP to media engagement and city image with media engagement are validated.
Impacts of City Brand Personality (CBP) and City Image on City-Related Media Engagement and Resident Satisfaction
https://orcid.org/http://orcid.org/0000-0003-3318-7919
https://orcid.org/http://orcid.org/0000-0002-0269-8153
This study examines resident engagement with the city-related media during COVID-19 pandemic and resident satisfaction in relation to city image and city brand personality (CBP). Using Aaker’s brand personality scale (BPS), the model was developed based on data collected from a questionnaire, addressed to a sample of 456 residents in Ponta Delgada, the largest city and municipality of São Miguel (Azores, Portugal). It can be affirmed that CBP and city image reveal significant impacts on media engagement and on resident overall satisfaction. With regard to the moderating effect of COVID-19 on CBP, city image, and resident satisfaction, it should be noted that only the hypotheses that relate CBP to media engagement and city image with media engagement are validated.
Impacts of City Brand Personality (CBP) and City Image on City-Related Media Engagement and Resident Satisfaction
https://orcid.org/http://orcid.org/0000-0003-3318-7919
https://orcid.org/http://orcid.org/0000-0002-0269-8153
This study examines resident engagement with the city-related media during COVID-19 pandemic and resident satisfaction in relation to city image and city brand personality (CBP). Using Aaker’s brand personality scale (BPS), the model was developed based on data collected from a questionnaire, addressed to a sample of 456 residents in Ponta Delgada, the largest city and municipality of São Miguel (Azores, Portugal). It can be affirmed that CBP and city image reveal significant impacts on media engagement and on resident overall satisfaction. With regard to the moderating effect of COVID-19 on CBP, city image, and resident satisfaction, it should be noted that only the hypotheses that relate CBP to media engagement and city image with media engagement are validated.
Impacts of City Brand Personality (CBP) and City Image on City-Related Media Engagement and Resident Satisfaction
Smart Innovation, Systems and Technologies
Abreu, António (Herausgeber:in) / Carvalho, João Vidal (Herausgeber:in) / Liberato, Dália (Herausgeber:in) / Galdames, Iván Suazo (Herausgeber:in) / Moniz, Ana Isabel (Autor:in) / Silva, Osvaldo (Autor:in) / Rego, Tânia (Autor:in)
19.06.2023
12 pages
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
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