Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Establishing Territorial Embeddedness within Retail Transnational Corporation (TNC) Expansion: The Contribution of Store Development Departments
Wood S. and Reynolds J. Establishing territorial embeddedness within retail transnational corporation (TNC) expansion: the contribution of store development departments, Regional Studies. Establishing territorial embeddedness within host regions in international retail expansion is well known to be important, although the processes underpinning its realization are less explicit. This research analyses some ‘emerging practices’ of international expansion planning by drawing on interviews across a sample of store development departments. The role of analysts within host regions in evaluating economic, institutional, cultural and social contexts, and appraising the viability of market-entry methods and store formats is explored. The competitive and regulatory dynamism of regions means that behaviour which encourages greater embeddedness following market entry can be particularly helpful in strengthening the marketing and development strategies of international subsidiaries.
Establishing Territorial Embeddedness within Retail Transnational Corporation (TNC) Expansion: The Contribution of Store Development Departments
Wood S. and Reynolds J. Establishing territorial embeddedness within retail transnational corporation (TNC) expansion: the contribution of store development departments, Regional Studies. Establishing territorial embeddedness within host regions in international retail expansion is well known to be important, although the processes underpinning its realization are less explicit. This research analyses some ‘emerging practices’ of international expansion planning by drawing on interviews across a sample of store development departments. The role of analysts within host regions in evaluating economic, institutional, cultural and social contexts, and appraising the viability of market-entry methods and store formats is explored. The competitive and regulatory dynamism of regions means that behaviour which encourages greater embeddedness following market entry can be particularly helpful in strengthening the marketing and development strategies of international subsidiaries.
Establishing Territorial Embeddedness within Retail Transnational Corporation (TNC) Expansion: The Contribution of Store Development Departments
Wood, Steve (Autor:in) / Reynolds, Jonathan (Autor:in)
Regional Studies ; 48 ; 1371-1390
03.08.2014
20 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
Embeddedness , Knowledge , Networks , Retailing , Transnational corporation (TNC) , Store location analysis , 镶嵌 , 知识 , 网络 , 零售业 , 跨国企业（TNC） , 店址分析 , Insertion , Connaissance , Réseaux , Commerce de détail , Société transnationale (STN) , Analyse de l'emplacement des magasins , Einbettung , Wissen , Netzwerke , Einzelhandel , Transnationale Konzerne , Analyse von Filialenstandorten , Integración , Conocimiento , Redes , Comercio minorista , Corporación transnacional , Análisis de la ubicación de los comercios , F23 , L2 , L81
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