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The fall and rise of the British mall
Of all modern building types, the shopping mall has perhaps been the most prone to sensationalist statement. However, despite much that has been written about them, it appears that architectural theory and criticism have had little success in penetrating beneath the surface of this phenomena, and, as such, the mall has over the course of its fifty year life-span remained in a stasis of non-evolution. The purpose of this study is to attempt to imbue architecture with a critical tool that is capable of breaking this stasis. Unlike many building typologies that we take for granted in modern society, whose evolution has taken place over the course of centuries and even millennia of trial and error experimentation, the shopping mall's life-span has been comparatively brief. Surely we now need to break this stasis and subject the shopping mall to the same trial and error experimentation through critical practice that has allowed other building typologies to successfully evolve. Implicit within the current manifestation of the shopping mall, is the potential for the realisation of a highly complex social organism, a potential which sadly is suppressed by the bludgeoning regime of programmatic violence that the present typological mani festation of the mall implements to ensure the maintenance of the experiential values that are so key to its success. This study, by recourse to direct analysis of precedent, is directed at a questioning of the validity of these values and an analysis of the mechanisms of consumption behind them, unravelling these levels of experiential myth in order that a more accurate and productive understanding of the existential nature of the inhabitation of the shopping mall may be achieved.
The fall and rise of the British mall
Of all modern building types, the shopping mall has perhaps been the most prone to sensationalist statement. However, despite much that has been written about them, it appears that architectural theory and criticism have had little success in penetrating beneath the surface of this phenomena, and, as such, the mall has over the course of its fifty year life-span remained in a stasis of non-evolution. The purpose of this study is to attempt to imbue architecture with a critical tool that is capable of breaking this stasis. Unlike many building typologies that we take for granted in modern society, whose evolution has taken place over the course of centuries and even millennia of trial and error experimentation, the shopping mall's life-span has been comparatively brief. Surely we now need to break this stasis and subject the shopping mall to the same trial and error experimentation through critical practice that has allowed other building typologies to successfully evolve. Implicit within the current manifestation of the shopping mall, is the potential for the realisation of a highly complex social organism, a potential which sadly is suppressed by the bludgeoning regime of programmatic violence that the present typological mani festation of the mall implements to ensure the maintenance of the experiential values that are so key to its success. This study, by recourse to direct analysis of precedent, is directed at a questioning of the validity of these values and an analysis of the mechanisms of consumption behind them, unravelling these levels of experiential myth in order that a more accurate and productive understanding of the existential nature of the inhabitation of the shopping mall may be achieved.
The fall and rise of the British mall
Jewell, Nicholas (Autor:in)
The Journal of Architecture ; 6 ; 317-378
01.01.2001
62 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
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