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New Design Thinking Tools for the Next Generation of Designer-Entrepreneurs
This paper analyses a new phenomenon to date poorly researched both in entrepreneurship and Design Thinking literature: Design-Intensive Start-ups (DIS), i.e. start-ups that focus on design as primary source for their development.
Two main questions underpin the study: what are the specific features that describe design-intensive start-ups? Which are possible conceptual tools supporting designers in the creation of their own design-based enterprises?
A multiple case studies protocol was adopted to investigate the first question. According to our results, DIS diverge from New-Technology Start-ups on several dimensions, and represent an alternative entrepreneurial model, which is not supported by extant literature. Currently, there are no tools helping designers to become entrepreneurs. Therefore, we developed a set of Design Thinking tools addressing the specific traits of DIS in the steps of their creation and evolution. Such tools are intended to support the decision-making process of designers-entrepreneurs in the foundation of their own start-ups.
New Design Thinking Tools for the Next Generation of Designer-Entrepreneurs
This paper analyses a new phenomenon to date poorly researched both in entrepreneurship and Design Thinking literature: Design-Intensive Start-ups (DIS), i.e. start-ups that focus on design as primary source for their development.
Two main questions underpin the study: what are the specific features that describe design-intensive start-ups? Which are possible conceptual tools supporting designers in the creation of their own design-based enterprises?
A multiple case studies protocol was adopted to investigate the first question. According to our results, DIS diverge from New-Technology Start-ups on several dimensions, and represent an alternative entrepreneurial model, which is not supported by extant literature. Currently, there are no tools helping designers to become entrepreneurs. Therefore, we developed a set of Design Thinking tools addressing the specific traits of DIS in the steps of their creation and evolution. Such tools are intended to support the decision-making process of designers-entrepreneurs in the foundation of their own start-ups.
New Design Thinking Tools for the Next Generation of Designer-Entrepreneurs
Colombo, Sara (Autor:in) / Cautela, Cabirio (Autor:in) / Rampino, Lucia (Autor:in)
The Design Journal ; 20 ; S566-S580
28.07.2017
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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