Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Informal diffusion of green infrastructure innovations in Indian megacities: perspectives from innovators and potential future adopters
Five early-stage sustainable urban water management innovations in India are examined utilizing diffusion of Innovations theory. Cases are described using grey literature, surveys, and qualitative insights derived from interviews with innovators (N = 5). Potential future adopters (PFA’s) were also surveyed (N = 31), and their attitudes toward adoption is discussed. We identify alignments and misalignments between the goals, perceptions, adoption attitudes, and modes of communication between innovators and PFA’s. Innovators and PFA’s were largely aligned in their assessment of two innovation characteristics considered ‘most important’ (namely relative advantage and compatibility), but not aligned regarding simplicity (rated ‘most important’) or other ‘moderately important’ to ‘less important’ innovation characteristics (trialability, observability, and reinvention). We identify the role of communication channels between innovators and PFA’s, and suggest that innovators might work to better emphasize the simplicity of their approaches to maximize the likelihood of adoption. Finally, we identify opportunities for future research in this under-studied domain.
Informal diffusion of green infrastructure innovations in Indian megacities: perspectives from innovators and potential future adopters
Five early-stage sustainable urban water management innovations in India are examined utilizing diffusion of Innovations theory. Cases are described using grey literature, surveys, and qualitative insights derived from interviews with innovators (N = 5). Potential future adopters (PFA’s) were also surveyed (N = 31), and their attitudes toward adoption is discussed. We identify alignments and misalignments between the goals, perceptions, adoption attitudes, and modes of communication between innovators and PFA’s. Innovators and PFA’s were largely aligned in their assessment of two innovation characteristics considered ‘most important’ (namely relative advantage and compatibility), but not aligned regarding simplicity (rated ‘most important’) or other ‘moderately important’ to ‘less important’ innovation characteristics (trialability, observability, and reinvention). We identify the role of communication channels between innovators and PFA’s, and suggest that innovators might work to better emphasize the simplicity of their approaches to maximize the likelihood of adoption. Finally, we identify opportunities for future research in this under-studied domain.
Informal diffusion of green infrastructure innovations in Indian megacities: perspectives from innovators and potential future adopters
Phillips, Daniel (Autor:in) / Lindquist, Mark (Autor:in)
Urban Water Journal ; 20 ; 1253-1270
26.11.2023
18 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
Adopters versus Non-Adopters of the Green Key Ecolabel in the Dutch Accommodation Sector
| DOAJ | 2019