Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Towards a cognitive gravity model: The case of consumer spatial behaviour
Cadwallader M. (1981) Towards a cognitive gravity model: the case of consumer spatial behaviour, Reg. Studies 15, 275–284. A cognitive gravity model is tested and found to be a potentially useful predictor of consumer spatial behaviour. Within the context of this study, the mass component appears to be far more important than the distance component, although it is not clear whether the mass component should be expressed in an additive, multiplicative or weighted additive form. Also, there is evidence to suggest that the relative importance of the individual store attributes varies from store to store.
Towards a cognitive gravity model: The case of consumer spatial behaviour
Cadwallader M. (1981) Towards a cognitive gravity model: the case of consumer spatial behaviour, Reg. Studies 15, 275–284. A cognitive gravity model is tested and found to be a potentially useful predictor of consumer spatial behaviour. Within the context of this study, the mass component appears to be far more important than the distance component, although it is not clear whether the mass component should be expressed in an additive, multiplicative or weighted additive form. Also, there is evidence to suggest that the relative importance of the individual store attributes varies from store to store.
Towards a cognitive gravity model: The case of consumer spatial behaviour
Cadwallader, Martin (Autor:in)
Regional Studies ; 15 ; 275-284
01.08.1981
10 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
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