Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Hunting the Opportunity: The Promising Nexus of Design and Entrepreneurship
While recent debates in research on the creation of entrepreneurial opportunities increasingly link opportunity creation to the logic of design, they do not fully engage with the design literature. The aim of this paper is to bring closer together the two research fields of design and entrepreneurship in order to stimulate new knowledge on opportunity creation. In doing so, we offer a shared theoretical framework on new opportunity creation that illustrates that design and entrepreneurship can advantageously complement each other in the opportunity design process. Practical insights into the robustness of the framework are provided by a short illustrative case on electric cars.
Hunting the Opportunity: The Promising Nexus of Design and Entrepreneurship
While recent debates in research on the creation of entrepreneurial opportunities increasingly link opportunity creation to the logic of design, they do not fully engage with the design literature. The aim of this paper is to bring closer together the two research fields of design and entrepreneurship in order to stimulate new knowledge on opportunity creation. In doing so, we offer a shared theoretical framework on new opportunity creation that illustrates that design and entrepreneurship can advantageously complement each other in the opportunity design process. Practical insights into the robustness of the framework are provided by a short illustrative case on electric cars.
Hunting the Opportunity: The Promising Nexus of Design and Entrepreneurship
Nielsen, Suna Løwe (Autor:in) / Christensen, Poul Rind (Autor:in) / Heidemann Lassen, Astrid (Autor:in) / Mikkelsen, Mette (Autor:in)
The Design Journal ; 20 ; 617-638
03.09.2017
22 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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