Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Martha Stewart Living and the Marketing of Emersonian Perfectionism
This paper proposes that perfectionism is an aspect of American popular culture through complex negotiations between commoditization, standardization, and efficiency. I focus on the centrality of home as a site for the cultivation of the self in Ralph Waldo Emerson's essay “Self-Reliance.” I then explore how home and perfectionism are visualized in several key examples from Martha Stewart Living. In the reader's hands, Martha Stewart Living represents perfectionism as a series of related events in terms of the contemporary role of women in American culture, the so-called return to domesticity, and other social-historical contextual frames.
Martha Stewart Living and the Marketing of Emersonian Perfectionism
This paper proposes that perfectionism is an aspect of American popular culture through complex negotiations between commoditization, standardization, and efficiency. I focus on the centrality of home as a site for the cultivation of the self in Ralph Waldo Emerson's essay “Self-Reliance.” I then explore how home and perfectionism are visualized in several key examples from Martha Stewart Living. In the reader's hands, Martha Stewart Living represents perfectionism as a series of related events in terms of the contemporary role of women in American culture, the so-called return to domesticity, and other social-historical contextual frames.
Martha Stewart Living and the Marketing of Emersonian Perfectionism
Golec, Michael J. (Autor:in)
Home Cultures ; 3 ; 5-20
01.03.2006
16 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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