Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
Eine Plattform für die Wissenschaft: Bauingenieurwesen, Architektur und Urbanistik
A Study on Behavioral Intention of Consumers Purchasing Fine Decoration Residence Based on Logit Model
This paper use the investigation data of Xi'an as the foundation, to examine consumer choice behavior of fine decoration residence. It analyzes the main factors which influence consumer choice behavior of fine decoration residence by using logit model. The results show that culture degree of consumer, understanding of fine decoration residence, willingness to pay as well as views on the quality of the decoration and style of fine decoration residence have a significant impact on consumer decisionmaking behavior in purchasing.
A Study on Behavioral Intention of Consumers Purchasing Fine Decoration Residence Based on Logit Model
This paper use the investigation data of Xi'an as the foundation, to examine consumer choice behavior of fine decoration residence. It analyzes the main factors which influence consumer choice behavior of fine decoration residence by using logit model. The results show that culture degree of consumer, understanding of fine decoration residence, willingness to pay as well as views on the quality of the decoration and style of fine decoration residence have a significant impact on consumer decisionmaking behavior in purchasing.
A Study on Behavioral Intention of Consumers Purchasing Fine Decoration Residence Based on Logit Model
Advanced Materials Research ; 838-841 ; 3208-3211
08.11.2013
4 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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